prompted recall

prompted recall
/ˌprɒmptɪd 'ri:kɔ:l/ noun
a test to see how well people can remember an advertisement in which the respondents are given some help such as a picture which they might associate with the advertisement
After a prompted recall test, the company and its advertising agency decided to change the advertisement.

Marketing dictionary in english. 2015.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Recall (memory) — Recollection redirects here. For other uses, see Recollection (disambiguation). Recall in memory refers to the retrieval of events or information from the past. Along with encoding and storage, it is one of the three core processes of memory.… …   Wikipedia

  • recall test — A test used in marketing research to ascertain how much consumers can remember about an advertisement. Spontaneous tests reveal which advertisements a respondent can remember without guidance or assistance. Prompted (or aided) tests indicate… …   Big dictionary of business and management

  • aided recall — /ˌeɪdɪd rɪ kɔ:l/ noun a test to see how well someone remembers an advertisement by giving the respondent some help such as a picture which he or she might associate with it ● Even aided recall brought no reaction from the respondent. ● Aided… …   Marketing dictionary in english

  • unprompted recall — /ʌnˌprɒmptɪd ri:kɔ:l/, unprompted awareness test /ʌnˌprɒmptɪd ə weənəs test/ noun an advertising research test to see how well a respondent can remember an advertisement when he or she is given no help in remembering it ● A disappointing number… …   Marketing dictionary in english

  • California recall election, 2003 — Infobox Election election name = California recall election, 2003 country = California type = presidential ongoing = no previous election = California gubernatorial election, 2002 previous year = 2002 next election = California gubernatorial… …   Wikipedia

  • Total Recall — Infobox Film name = Total Recall caption = Theatrical release poster director = Paul Verhoeven producer = Mario Kassar writer = Philip K. Dick (short story) Ronald Shusett Dan O’Bannon Jon Povill Gary Goldman starring = Arnold Schwarzenegger… …   Wikipedia

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • Venezuela — Venezuelan, adj., n. /ven euh zway leuh, zwee /; Sp. /be ne swe lah/, n. a republic in N South America. 22,396,407; 352,143 sq. mi. (912,050 sq. km). Cap.: Caracas. * * * Venezuela Introduction Venezuela Background: Venezuela was one of the three …   Universalium

  • ancient Greek civilization — ▪ historical region, Eurasia Introduction       the period following Mycenaean civilization, which ended in about 1200 BC, to the death of Alexander the Great, in 323 BC. It was a period of political, philosophical, artistic, and scientific… …   Universalium

  • 2009–2011 Toyota vehicle recalls — Two of the vehicles under recall: the Toyota Camry (top) and the Toyota Corolla Three separate but related recalls of automobiles by Toy …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”